The Arrival of Skolla Da Legend: Resilience Forged Into Legacy

Every artist, athlete, and leader who joins The Serenity Haus carries more than a title—they carry a story. A story of survival, transformation, and vision that aligns with our mission of sustainable excellence. Today, we are proud to welcome Craig “Skolla” into The Serenity Haus family.

Meet Skolla

Craig, better known as Skolla, is a man forged in resilience. Once called Young Dolla, a close friend renamed him Skolla because he was “always on some smart shit.” The name stuck—becoming both an identity and a reflection of his sharp mind, wisdom, and growth.

Raised on the tough streets of New Jersey, Craig’s early years were marked by challenges that could have easily shaped his future in destructive ways. But when life demanded a choice, he chose discipline over defeat. A life-altering moment in his early 20s became the catalyst for a new direction—one rooted in purpose, resilience, and legacy.

Skolla & Friends

B.I.R.D.: More Than a Brand, a Mindset

From that turning point came the birth of B.I.R.D. (Bitch I’d Rather Die)—a philosophy that crystallized during a pivotal moment in the gym. After failing a lift twice, Craig summoned everything within him to conquer it on his third attempt, shouting: “Bitch, I’d rather die than give up!”

What began as a personal battle cry transformed into a brand, a movement, and a way of life. B.I.R.D. is not just about bodybuilding or strength—it’s about perseverance, the discipline to outlast fleeting motivation, and the courage to face life’s challenges head-on.

The Firefighter, The Motivator, The Storyteller

Today, "Skolla Da Legend" stands at the intersection of many callings: a firefighter serving his community, a bodybuilder and athlete redefining strength, and a storyteller inspiring men to rise above adversity. His mission is bigger than himself—he is building a legacy of wisdom and resilience for his son, his community, and anyone who needs proof that struggle can be transformed into power.

At Serenity Haus, we see alignment in his philosophy and our own. Skolla embodies what it means to honor the human being behind the titles: a man who chose transformation over limitation, purpose over circumstance, and legacy over defeat.

Why Now

In Skolla, we see more than potential—we see proof. Proof that discipline sustains where motivation fades. Proof that pain can be alchemized into power. And proof that legacy is not a dream, but a decision made daily.

The timing is right. Together, we will continue building systems that support his growth as a leader, athlete, and motivator while amplifying his brand, B.I.R.D., as a movement for resilience worldwide.

Welcome to The Haus, Skolla.